Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity.
Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site.
The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Find out how we can help you to discover new keywords and key phrases that can drive new customers to your website.
B2B marketing and product management is something that has always fascinated me. I got the bug whilst studying for a Master in Marketing at the University of Ulster. Sitting in front of some of the UK’s finest marketing scholars, the notion of marketing in context was a central theme that has perhaps influenced and shaped strategies throughout my career.
Helping a company navigate the challenge of bringing products to existing and new markets is truly exciting. In reality, Marketing is fairly straightforward. What is often needed is experience. Knowing what works and what sucks up your hard won cash.
If you would like to talk about how your business can improve its marketing. Then get in touch. Be great to talk marketing with anyone.
