Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity.
Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site.
The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Find out how we can help you to discover new keywords and key phrases that can drive new customers to your website.