If you believe SEO is just for consumer markets, think again. B2B SEO is often overlooked as many businesses fail to adapt to changing socio-demographic trends.
The internet is usually the first place your buyers will head for industry, product and company information. With the overwhelming amount of information available, your company needs to stand out. The answer is simple. Search engine positioning. And how do you go about it?
Getting the SEO basics right
The first thing is to prepare your foundation, just like building a home, which means your website. Baseline your website. This involves an audit of content, navigation, page speed, FCP (First Contentful Paint), FID (First Input Delay), hosting services, link building, web design, paid media and more.
Once you have an appreciation for where you are, you are ready to formulate a plan to optimise your site. Your starting point will be different from your competitors. And we help you achieve that baseline fast. Once you’re optimised, you can begin work on building out specific SEO campaigns. Setting clear expectations and objectives is very important at this stage.
Getting B2B SEO aligned to your strategic objectives is critical to success. You might be building for brand awareness, product launch, entering a new market or increasing sales within an existing market. Whatever your objective, B2B SEO must be aligned to support that effort.
For a conversation about B2B SEO and your business, get in touch. Don’t put it off. If you feel you are too busy, drop us an email and let’s exchange some ideas.
Value Proposition approach to B2B SEO
Taking care of your business and protecting your brand.
Reputation management plays an important part in securing your brand in this digital age. Social media has handed brand management to the consumer. And that applies to people, companies and organisations. Public Relations plays a key role in the response to social media. However, detecting what might become viral needs to happen early and before it is too late.
We take a white hat approach to SEO, meaning we only use ethical and proven techniques that align with search engine guidelines. Our SEO services are designed to be long-lasting and sustainable, so you can be confident that you’re investing in a strategy that will deliver results well into the future.
Ready to take your website’s SEO to the next level? Contact us today to learn more about our SEO services and how we can help you achieve your online marketing goals.
Our team of experienced SEO professionals understands the intricacies of search engine algorithms and uses a variety of proven techniques to help you get the best results. We work closely with you to understand your business goals and target audience so that we can tailor our SEO services to meet your specific needs.